The Lost Tiger and Its Big Adventure
Before I take a dive into the analyzing, inferring, and interpreting, I just have to say this story is so cute. I wanted nothing more than to run and find my old stuffed animal and give it a big and squishy hug. If you don’t know what story I’m talking about check it out here: https://shortyawards.com/8th/boy-leaves-stuffed-tiger-at-tpa-returns-to-a-tale-of-tigers-big-adventure-see-more-at-httpww
*cannonball*, we’re diving in now. Do I even have to say why this was successful in the presence of social media? Everybody loves a feel-good story; it’s one of the three points you use to get a reader’s attention; ethos, logos, pathos. This was pathos, Tampa International Airport, posted this story to get a positive emotional rise out of their supporters, and it worked. I believe this was the most TIA was talked about. They took an unfortunate event and turned it into an opportunity to show how far they are willing to go for their customers. By posting this story on their social media, they were able to meet the wants of their audience, a feel-good story, and needs of their audience, that TIA is willing to help and cater to them anyway they can.
The social and consumer experience was addressed through multiple social media sites, news stations, and news articles around the world. The story of a lost tiger, its experience, and its journey back home was even heard in Germany. That’s almost 5,000 miles away. Can anybody say “wow” in German? Beeindruckend! Side bar, I was not expecting “wow” in German to be that long or be that word. I don’t know what I was expecting, but it wasn’t that. Back to the writing, this story basically went viral around the world, so I would say yes, it was successful. After TIA posted the story and pictures on Twitter and Facebook, it shot off the ground and into the hearts of many.
The followers were handled with replies, from TIA to their comments on the story they read about. Now, do I have receipts? Yes, I have receipts!
One of the posts on Facebook was, “When a staff member's mother posted on Facebook: "What a great story. What a great airport," the airport answered: "Thanks, mom!".
Another post on Facebook, “We recently flew into and out of Tampa airport from London. I have to say of all the American airports we have used it was by far the best! The staff was lovely and friendly, and after a long haul flight, we got through the security process, etc. really quickly. Fantastic airport, well done 😀” the airport answered: “We work hard to make sure getting through customs is a breeze, Rachel! Glad you had a positive experience.”
Receipts were given, thank you for taking the time to read them.
To be very honest, I do not think so. I think they did everything right; they told a beautiful story of a lost stuffed animal and how they moved heaven and earth to make sure it got back to the child owner, with a picture book to show its adventures. Based on the thousands of positive comments, over 2.5K, and the 16K shares, I’d say the company couldn’t have done any better.
- What was done successfully to meet the wants and needs of the target audience?
*cannonball*, we’re diving in now. Do I even have to say why this was successful in the presence of social media? Everybody loves a feel-good story; it’s one of the three points you use to get a reader’s attention; ethos, logos, pathos. This was pathos, Tampa International Airport, posted this story to get a positive emotional rise out of their supporters, and it worked. I believe this was the most TIA was talked about. They took an unfortunate event and turned it into an opportunity to show how far they are willing to go for their customers. By posting this story on their social media, they were able to meet the wants of their audience, a feel-good story, and needs of their audience, that TIA is willing to help and cater to them anyway they can.
- How was the social and consumer experience addressed? Was this done successfully? Explain.
The social and consumer experience was addressed through multiple social media sites, news stations, and news articles around the world. The story of a lost tiger, its experience, and its journey back home was even heard in Germany. That’s almost 5,000 miles away. Can anybody say “wow” in German? Beeindruckend! Side bar, I was not expecting “wow” in German to be that long or be that word. I don’t know what I was expecting, but it wasn’t that. Back to the writing, this story basically went viral around the world, so I would say yes, it was successful. After TIA posted the story and pictures on Twitter and Facebook, it shot off the ground and into the hearts of many.
- How were the digital media followers handled?
The followers were handled with replies, from TIA to their comments on the story they read about. Now, do I have receipts? Yes, I have receipts!
One of the posts on Facebook was, “When a staff member's mother posted on Facebook: "What a great story. What a great airport," the airport answered: "Thanks, mom!".
Another post on Facebook, “We recently flew into and out of Tampa airport from London. I have to say of all the American airports we have used it was by far the best! The staff was lovely and friendly, and after a long haul flight, we got through the security process, etc. really quickly. Fantastic airport, well done 😀” the airport answered: “We work hard to make sure getting through customs is a breeze, Rachel! Glad you had a positive experience.”
Receipts were given, thank you for taking the time to read them.
- Is there something that could have been done differently to make that experience more efficient?
To be very honest, I do not think so. I think they did everything right; they told a beautiful story of a lost stuffed animal and how they moved heaven and earth to make sure it got back to the child owner, with a picture book to show its adventures. Based on the thousands of positive comments, over 2.5K, and the 16K shares, I’d say the company couldn’t have done any better.
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