To Be Or Not To Be...Influenced
Hi all, as given the name of this blog and the fact that I’ve said, ‘written’ it so many times, might make you wonder why me, a kinda social media less 21year old, is writing about social media. I’ll tell you why it’s because I love putting myself in awkward situations and seeing if I can B.S. my way out of it. Though, this post is going to air on the side of kinda instead of social media less.
Today we are going off of a 60 minutes interview with some influencers and celebrities. You might want to look at the story here before you read on, https://www.cbsnews.com/news/60-minutes-kim-kardashian-logan-paul-social-media-influencers/
But if you’re like me and you like putting yourself in situations you might be able to B.S. your way out of, then who am I to stop you, you little rebel. 😏😎
Now, I because I don’t have any of the media sites the kids have these days, I don’t follow these influencers. BUT, I do, or did know what Vine was, and I would watch compilations of their [Logan Paul, Amanda Cerny, Andrew Bachelor] videos on YouTube. Andrew was right; he could make me laugh in six seconds. And I don’t have to follow anybody to know who Kim Kardashian-Now-West and Hulk Hogan are. While I might have watched the videos, I didn’t particularly pay attention to the promotions in them, I was just there for the laughs, not to buy stuff or be influenced.
What I did notice about this type of marketing is that for the companies, it’s probably the fastest and cheapest way to disseminate, SAT words are important, their brand or information to the masses. Like stated in the interview it would take a primetime TV ad, which in my inexperience I’m guessing is more expensive than the $200,000 they are willing to pay Logan Paul.
I’m about to take you back to marketing school, with my next few sentences, so heads up, backs straight, and eyes forward. With the use of influencers, companies have to use combinations of marketing styles, such as Business-to-consumer and Business-to-people. B2C, marketing uses catchy and emotions driven ads targeted at specific groups, while B2P is more technology driven and looks for interaction from consumers who might be unique and not under the big ‘Everybody’ umbrella. To me, that sounds just like Andrew and Logan are paid to do. Companies use those influencers to make catchy and funny videos that target a unique consumer group in the eyes of businesses, young teens, and millennials — a combination of Business-to-consumer and Business-to-people.
The role these influencers play in marketing is their namesakes. They are literally doing the marketing in short little entertaining videos. They’re a big part of it, without them some companies might not have been able to reach as many consumers as they did with the influencers with an ad on television. Though, I do think this type of marketing can ruin the relationship between the consumer and the company. By using influencers, the relationship is between them and the consumer and not with the company. If Starbucks released an ad for the PSL, then my relationship would be with Starbucks, but what if Amanda Cerny makes a Vine about it and I immediately went out to buy one. The relationship would then be between Amanda and I. Then I might look to her for my drink choices, and what happens If Starbucks drops her or if she chooses another company? I’d be more likely to follow her suggestions than the company itself. I guess it’s just a tradeoff that companies have to deal with when using influencers.
Well, the sun is getting real low guys, so I guess that means it’s time to go. Until next time!
Today we are going off of a 60 minutes interview with some influencers and celebrities. You might want to look at the story here before you read on, https://www.cbsnews.com/news/60-minutes-kim-kardashian-logan-paul-social-media-influencers/
But if you’re like me and you like putting yourself in situations you might be able to B.S. your way out of, then who am I to stop you, you little rebel. 😏😎
Now, I because I don’t have any of the media sites the kids have these days, I don’t follow these influencers. BUT, I do, or did know what Vine was, and I would watch compilations of their [Logan Paul, Amanda Cerny, Andrew Bachelor] videos on YouTube. Andrew was right; he could make me laugh in six seconds. And I don’t have to follow anybody to know who Kim Kardashian-Now-West and Hulk Hogan are. While I might have watched the videos, I didn’t particularly pay attention to the promotions in them, I was just there for the laughs, not to buy stuff or be influenced.
What I did notice about this type of marketing is that for the companies, it’s probably the fastest and cheapest way to disseminate, SAT words are important, their brand or information to the masses. Like stated in the interview it would take a primetime TV ad, which in my inexperience I’m guessing is more expensive than the $200,000 they are willing to pay Logan Paul.
I’m about to take you back to marketing school, with my next few sentences, so heads up, backs straight, and eyes forward. With the use of influencers, companies have to use combinations of marketing styles, such as Business-to-consumer and Business-to-people. B2C, marketing uses catchy and emotions driven ads targeted at specific groups, while B2P is more technology driven and looks for interaction from consumers who might be unique and not under the big ‘Everybody’ umbrella. To me, that sounds just like Andrew and Logan are paid to do. Companies use those influencers to make catchy and funny videos that target a unique consumer group in the eyes of businesses, young teens, and millennials — a combination of Business-to-consumer and Business-to-people.
The role these influencers play in marketing is their namesakes. They are literally doing the marketing in short little entertaining videos. They’re a big part of it, without them some companies might not have been able to reach as many consumers as they did with the influencers with an ad on television. Though, I do think this type of marketing can ruin the relationship between the consumer and the company. By using influencers, the relationship is between them and the consumer and not with the company. If Starbucks released an ad for the PSL, then my relationship would be with Starbucks, but what if Amanda Cerny makes a Vine about it and I immediately went out to buy one. The relationship would then be between Amanda and I. Then I might look to her for my drink choices, and what happens If Starbucks drops her or if she chooses another company? I’d be more likely to follow her suggestions than the company itself. I guess it’s just a tradeoff that companies have to deal with when using influencers.
Well, the sun is getting real low guys, so I guess that means it’s time to go. Until next time!
Whitaker, B. (2016, October 23). The Influencers. Retrieved June 16, 2019, from https://www.cbsnews.com/news/60-minutes-kim-kardashian-logan-paul-social-media-influencers/
B2P Marketing: Explore the Strategy of B2P Marketing. (2012, January 1). Retrieved June 16, 2019, from https://www.marketing-schools.org/types-of-marketing/B2P-marketing.html
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